David Chiu

This morning I found a very interesting article in the Hollywood Reporter talking about “Celebrity Branding“. It is a fascinating look into the marketplace and business of celebrities and how they use their image and branding power to make money. A couple years ago I read a book concerning this topic as well: “High Visibility“. I highly recommend this book to any professional looking to get ahead in the marketplace and differentiate themselves from everyone else. High visibility and “image marketing” is not just for actors and entertainers.

High Visibility